Operational Philosophy

Whatever the conditions of the marketplace, Morrison, Ekre & Bart Management Services (MEB) understands the importance of developing the best team for each of our apartment communities. We understand that each community must be evaluated and staffed based upon its specific needs, and that each community is diverse and unique with its own set of challenges. It is the apartment community team that insures the effectiveness of management. These individuals are professional, highly motivated, trained, and have the “can do” spirit that is necessary to be successful.

MEB professionals recognize the importance of customer service and sales. The apartment market is competitive and active, requiring a motivated, productive, and enthusiastic team. Our team is committed to achieving excellence.

China AdoptionMEB also believes in the operational and performance benefits that accumulate through attention to detail. Our management team pays special attention to the curb appeal that creates a potential resident’s first impression of the community. Our attention to detail follows through in each area of operations from marketing to maintenance.

All potential new team members are screened for not only the specific skills required for their position, but for their ability to effectively communicate with the residents. Residential property management is a service-oriented business and the ability to relate to the resident is as important as technical proficiency.

Our skilled Maintenance Technicians understand the importance of timely, efficient service. We complete apartment turnovers quickly and maintain vacant units in sharp, ready-to-show condition. We realize that resident satisfaction with maintenance is crucial for maximized resident retention. Service requests take first priority and are completed within 24 hours of the initial request of the resident.

Advertising and Marketing

We formulate a Marketing Plan for each community, implementing advertising and marketing promotions that have maximum effectiveness for the property, and which generate qualified traffic. A monthly marketing meeting is held for each property. At that time, monthly goals for occupancy, rentals, and renewals are set.

Weekly Market Comparison Reports are completed and evaluated in order to continuously assess our position and stay a step ahead of the competition. Market rent increases and unit mark-ups on most desirable or upgraded units are also reviewed.

Resident Retention

MEB provides the highest quality of service to our residents, giving them the one-on-one attention they deserve. We take the time to listen to our residents, enabling us to become problem-solvers responding to all challenges that arise. Our approach is simple. We are the “hands on” management team, who operates each property as if it were our own. Our achievements provide the evidence of our success.

Resident retention programs are in effect from the day a resident moves in. Retention is imperative to a property’s stabilization and expense control. The number of leases expiring in any one month is monitored, and lease lengths are determined during the property’s monthly marketing meetings.

Maintenance

We coordinate all aspects of on-going maintenance, including all activities and records necessary for an effective preventative maintenance program. This includes budgeting and management of reserves and capital projects.

China AdoptionWe have a Corporate Maintenance Coordinator who helps provide financial savings to our clients and insure that each property remains in good physical condition. He interviews all potential applicants for maintenance positions and assists with the negotiations of bulk vendor contracts with suppliers and service providers. He coordinates and conducts training seminars for the maintenance staff on a monthly basis to insure that they are trained and confident to perform as many tasks as possible without utilizing costly outside contractors. He makes regular site visits to “trouble shoot” potential problems. Additionally, he conducts safety meetings with all the maintenance staff in the ongoing effort to minimize property exposure to liability issues.

Financial Controls and Reporting

MEB provides accuracy and flexibility in its accounting. A detailed budget is prepared annually for each property. Our monthly financial reporting package includes income statements, balance sheets, month-by-month and year-to-date budget comparisons, various marketing reports, and a complete general ledger. Financial reporting formats can be customized to meet the needs of our clients. We are a HUD approved management company and have expertise in the financial reporting requirements of HUD properties.

Our accounting staff has experience in several property management software programs and can provide both accrual and cash basis accounting. Our primary property management and accounting software is Yardi Voyager. We also use Rent Roll and One Site. Our accounting staff has expertise in all systems.

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